Project Description

Go Labor is a program that helps young people to start up their own businesses in the province of Gorizia.
I designed the brand identity and developed a communication campaign.

I wanted the logo to be amicable, cute and approachable.
More often than not, programs like this one are presented with designs that are far too “institutional” and serious, and this may intimidate the very people that they try to attract.

I wanted Go Labor’s identity to look as friendly as possible.
The communication campaign is made of powerful images with very short texts. On the websites that support the program, big and colored circles make a step-by-step guide to help the users who want to join in.